Target Market Analysis
Housing Lenawee is a program of Lenawee Community Foundation and One Lenawee, focusing on improving the county's attainable housing through collaboration of many interested parties.
In 2022, they commissioned a housing study (Target Market Analysis or TMA) to measure the magnitude of market potential by tenure (owner and renter), price (values and rents), formats (houses, lofts, etc.), and target market (lifestyle clusters).
The study is now complete and is below in four parts: